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Conference sessions start at 1PM to allow participants time to travel to the event that morning.
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12:00PM to 1:00PM |
Conference Reception Luncheon |
1:00PM to 2:15PM |
Welcome and Introductions by Steve Loveridge, ADC President. |
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2:30PM to 3:15PM
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“Profile of the New Shopper” - Presentation by Anne-Marie Roerink, Principal at 210 Analytics
Understanding the shopper’s needs and catering to those needs is critical. The explosion in new technology is changing the way the shopper views retail and the way the grocer needs to service the shopper. Anne-Marie’s presentation will follow the shopper from their home to the store and what technologies they interact with along the way.
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3:30PM to 4:00PM
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“New Shopper Technologies that are Here Today and Emerging in the Future” Presentation by Tom Bartz, Founder & CEO of Accelitec
Demographic and social trends and an emerging Gen “X” and Gen “Y” family mean that the grocer must cater to their “tuned-in” and “linked-in” personas to give that new age shopper a “better experience.” Tom’s presentation will present a variety of technologies here today and on the horizon for the future and how to incorporate them into your stores.
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4:15PM to 5:30PM |
Fresh Item Management (FIM) from the view of “A Day in the Life of a Modern FIM User”
ADC will take you on a tour of Fresh Item Management (FIM) functionality from a store fresh department perspective. Covered will be key business elements that department heads share with their supervisor, peers and workers during the every-day operation of the department.
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7:00 PM |
Poolside Buffet -- Discuss FIM and interact with conference attendees and peers while enjoying a delectable buffet of mouth-watering fresh dishes. |
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8:00AM to 9:00AM |
Fresh Item Management from the View of “A day in the life of a modern FIM User”
ADC will take you on a tour of Fresh Item Management functionality from a merchandisers, FIM Coordinators and Fresh Category Manager/Buyer perspective.
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9:15AM to 10:15AM |
“What are the Best Practice Changes in Key FIM Roles” – Retailer Chaired Roundtable Workshop
ADC clients will chair 3, 30-minute roundtable discussions for each role presented, covering unique ways these retailers have torn down cultural, technical and logistical barriers to get the most out of their FIM investments.
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10:30AM to 11:00AM
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“Recipe Management’s Role in Fresh Food Excellence” – Retailer Panel Discussion
ADC clients using NutriGen Recipe Management answer your questions on how to enhance fresh food in-store production accuracy to increase flavor, freshness and ensure food safety.
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11:15AM to 12:15PM |
“Get Inside the Mind of Your Shopper” - Presentation by Michael Sansolo, Former Vice President of the Food Marketing Institute and past editor-in-chief of Progressive Grocer.
Using his model for understanding the shopper mindset in a continuing tough economy, Michael will draw a parallel to how your fresh category marketing and merchandising strategy can leverage emerging technologies in fresh to brand a better health and wellness shopper message and differentiate you fresh category around that message to increase your market basket. Michael’s presentation will set up a view of a shopper that will deliver insights to take back and share with your organization.
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12:30PM |
Vendor Sponsored Activities
Attendees meet with sponsoring vendors and pick up box lunches.
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8:30AM to 9:45AM
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“Using Transparency to Capture a Savvier Shopper” – Presentation by Kevin Coupe, “Content Guy” for MorningNewsBeat.com
By creating transparency in fresh categories, a supermarket can synchronize its organization to focus on shopper priorities, as well as enabling its workforce to be both knowledgeable and accountable. Kevin’s message resonates with supermarket executives and fresh item category peers with real world business cases, reflected in vivid metaphors, leavened with a bit of humor, and offered a "big picture" perspective.
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10:00AM to 11:15AM
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Retailer Chaired Roundtable discussion: “What’s in store for the FIM store user?”
ADC FIM Adopters will describe their current fresh promotional plans in an open forum and discussion. Learn about the ups and downs of FIM from the store user’s perspective—what they like, areas for cultural and process innovation and benefits at the store level in FIM from those who have measured it and know what to expect.
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11:30AM to 12:00PM
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“Two Guys, 30-Minutes, Countless Opinions”
This session features Michael Sansolo and Kevin Coupe in a fast round of topics that are pertinent to events, issues, shopper demographics and business opportunity in today’s fresh categories. They offer innovative ideas and thoughts on each topic discussed.
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1:00PM to 1:45PM |
“Blending FIM Technology into Corporate Culture” – Retailer Presentation by Lynn Olsen, Ph.D., Founder & CEO at The Innovation Group
Lynn will explore the real and perceived traditional organizational, technological and human barriers of FIM and present positive examples of how grocers can change and overcome these barriers. He will share keen insights into the opportunities offered via organizational and technological innovation, as well as what pitfalls to avoid in your own FIM initiative.
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2:00PM to 2:45PM |
“Government and Public Policy Report: What’s Coming?” - Presentation by John Motley, Principal at Policy Solutions
Supermarket menu labeling requirements are the law of the land and over the next year the FDA will be telling you how you must comply. John will discuss how being prepared for the new regulations will help meet the needs of your wellness shopper’s.
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3:00PM to 3:30PM |
“Increasing your FIM Excellence with a Good Hosting System” - Presentation by John Abbene of BR-Data
John will discuss how a good fresh item HQ system increasingly provides more value to help our joint clients increase their shopper fresh brand.
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3:45PM to 4:15PM |
“Enterprise Systems Integration” – Retailer Panel Discussion
ADC clients will discuss how advancing barcode technology will fit in with ERP systems from SAP and Oracle and what this means with new technology, such as GS1-Databar and RFID systems.
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4:45PM to 5:15PM |
“High-Tech Enterprise Systems Streamline, Enable and Empower Fresh Item Management Prowess” – Presentation by Allan Vanderheden of UCS and Randy Evins of SAP
Allan and Randy team up to describe ERP’s place in FIM and will provide insights to describe how modern Enterprise systems tuned to grocery specific needs and functionality can be an exciting platform for the grocer to consider.
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5:00PM to 5:10PM |
ReFresh 2010 Group Picture – All assemble for a conference group picture.
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7:30 PM |
Evening -- Dinner and entertainment. |
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Training Track
8:30AM to 9:15AM |
Webinar and Presentation of InterStore.NET Software Roadmap
ADC’s Retailer Advisory Board (RAB) will be introduced and present ADC’s current software roadmap.
Board members include:
Co-Chairs: Robin Woody, United Supermarkets, and Sharron Murray, Save Mart Supermarkets
Members: Cary Smith of Raley’s, Dan Derr of SuperValu, John Hall of SuperValu, John Keeter of Lowes Foods, John Vaillancourt of Big Y, Josh Smith of Associated Food Stores and Kelle Plumley of Sprouts Farmers Market.
The RAB will talk about their priorities for ADC and how they are helping ADC better accommodate our client’s needs.
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Training Track
9:30AM to 10:15AM |
NutriGen Recipe Management Training
Recipe Management helps the grocer to manage the complexities of FIM. Hands-on training on how to install and maintain recipes will be covered. Bring your recipes to ReFresh and enter them during the workshops and ask questions. ADC will have a “sand-box” system to play with during the training.
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Training Track
10:30AM to 11:15AM |
Meat Management and Cut-Test/Template Training:
Managing your fresh categories from one complete system means that a complex production of taking a meat item from primal to a cut finished good to be sold or used as an ingredient in a recipe for self-service meat case item (as an example) is the most complex production in a grocery fresh category.
This hands-on session will take the trainee through this complete process and demonstrate how FIM can help the grocer innovate new cross category fresh merchandising. Included will be training on ADC’s new Meat Grind Traceability Module.
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11:30AM to 12:00PM |
P-Cubed Production Planning Training (Pre-requisite is NutriGen Recipe Management Training)
Production Planning provides in-store personnel with guidance on production based on configured business rules. With NutriGen and Meat Management for recipes and cuts respectively – the FIM suite provides ways to track inventory as a by-product of simply producing items at the right time and in the right amounts and in the right way.
Learn how the forecasted production touch screen creates a “job aid” for new and experienced associates to know the latest details of your fresh products. This information can be made available for associates and incorporated into their dialogue when shoppers ask questions and when associates up-sell the shopper.
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12:00PM |
Luncheon in ADC’s New Office
Busses will take client’s and vendor partners to ADC’s new office and then to the airport for the trip home.
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A more detailed agenda is available on request.
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