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ADC hosted the 8th annual ReFresh Fresh Item Management
(FIM) Conference for grocery chain management on November 3rd thru 6th 2009
at the Sirata Resort and Conference Center, St. Petersburg Beach, Florida.
More for Less was the theme of
this interactive forum focused on improving fresh operations in the Enterprise
and stores. ReFresh 2009 was structured to deliver fresh insight into fresh
technologies to grocery professionals whose shoppers are keen to lower their
average grocery bills but also demand high quality and the freshest and
safest products for their family wellness. With increased competition for
the shopper’s dollar, grocers are turning to innovative ways to gain efficiencies
in fresh operations. Grocery attendees discovered great opportunities in
Fresh Item Management at ReFresh 2009.
““This was my first ReFresh Conference. I was impressed with the content and relevant information in the presentations. I found myself identifying various members of our organization that would benefit from various presentations. I enjoyed the round table discussions and think these could easily have extended to 30 – 45 minutes each. These round table discussions allowed retailers to share the aspects of their business and experience that they choose to without having to deny certain requests for information. I think the Panels went very well also.” “Great Conference, Great Location, Great Food – thanks.”
- Josh Smith, Associated Food Stores
ReFresh2009 attendees saw first hand how to maximize their
ADC FIM investments to improve profitability. ADC designed the agenda with
many roundtable workshop sessions where retailers experienced in FIM provided
their own hand-outs with ideas and experiences they shared among the retailer
attendees. This provided focues to the individual attendee agenda's where
they got answers to their FIM questions – a promise of ReFresh2009.
“The Round Table discussions were very informative and helpful. Listening to the pains and successes of other retailers cannot even be measured. It is invaluable.”
- Anonymous
ADC wanted the ReFresh 2009 attendees to leave with a
firm understanding of FIM benefits to solidify their FIM strategy today
and to plan for 2010. Based on the overwhelmingly positive feedback and
enthusiasm amongst the attendees we believe that goal was met.
For more information call Jan Dragotta (VP of Sales)
at +1.904.509.0486 or by email to:
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