ABOUT REFRESH 2009

You are invited to join ADC and your grocery management peers at beautiful St. Petersburg Beach, Florida for the 8th annual ReFresh Fresh Item Management (FIM) Conference.

ReFresh 2009 provides an interactive forum and focused business agenda for grocery professionals whose shoppers are keen on diet, health, wellness, fresh food safety and sustainability. Find out how to meet your customer’s needs in “Fresh Shopping” with lower costs, increased sales and maximum shopper satisfaction.

Fresh Item Management Science Can Improve Your Fresh Operations: Learn what FIM can do for your fresh departments operations in helping to maximize your product mix and make the right product at the right time – to decrease waste while increasing productivity and sales.

Maximize Your Merchandising and Operations Teams Ability to Sell: See how ADC’s InterStore FIM suite can enable a collaborative team effort between your chef, nutritionist, fresh merchandiser, price coordinator and store operations staff. Understand how the store can optimize production and sell-through to help the merchandiser hone the product mix and speed up the store inventory pipeline. Launch new fresh product innovation from primal/ingredient to scale label to beat your competition to the market—while significantly lowering change costs.

Today’s Fresh Categories Demand Greater Attention to Detail: Visit with peers who have implemented Fresh Item Management to learn how they are combining recipe management, scales management and perishable production planning to accommodate and satisfy shoppers.

This is a once a year opportunity to interact with key industry experts, vendors, grocery executives and professionals who have a focus on fresh item sales, production, shrink, quality, safety, traceability, margin and profitability.

Learn how to implement and integrate a Fresh Item Management (FIM) framework that meets ever-emerging food safety needs, enhances your fresh merchandising and drives your store operations. Discover how you can deliver the freshest products to your shoppers for higher sell-through. Explore ways technology can help you handle increasing fresh item management complexity by optimizing your Enterprise fresh supply chain and store operations.

Contact Cammie Mahaffey at ADC (+1.813.849.1818 ext. 242) to register for this highly interactive and educational forum and reserve your space at this important industry event. Register before December 20, 2008 for early-bird room rate discounts. For more information call Jan Dragotta (VP of Sales) at +1.904.543.8198.


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