ReFresh 2009 Fresh Item Management Conference: November 3

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Day 4

Tuesday, November 3rd, 2009

Conference sessions start at 1PM to allow participants time to travel to the event that morning.

Time	Activity
12:00PM to 1:00PM	Conference Reception Luncheon
1:00PM to 1:45PM	Welcome and Introductions by Steve Loveridge, ADC President.
2:00PM to 2:45PM	“It’s all about the fresh shopper”: Consumerism in a volatile changing economic environment will require grocers to be operationally agile and quickly responsive. How can fresh department innovation make it easy to manage the fresh business and deliver to the expectations of my shoppers?
3:00PM to 4:00PM	Defining Fresh Item Management (FIM) ROI Workshop: Retailer answers to your FIM questions. Experienced FIM retailers share insights on FIM opportunity and paybacks.
4:15PM to 5:00PM	Fresh Food Quality Workshop: Learn how Fresh Item Management can increase your fresh category quality—enhancing customer satisfaction. Real customer sessions will help define the best FIM opportunities.
7:00 PM	Poolside Buffet -- Discuss FIM and interact with conference attendees and peers while enjoying a delectable buffet of mouth-watering fresh dishes.

Wednesday, November 4th, 2009

Time	Activity
8:15AM to 9:00AM	Beating a “Tough Economy” RIGHT NOW with FIM Adoption: Hands on shrink management workshop. Bring your current fresh shrink concerns and walk away with actionable methods and best practices to reduce fresh shrink.
9:15AM to 10:00AM	GS1 DataBar Symbology – Role and Opportunity in Fresh Business Process Improvement: Alan Williams, VP of Applications Development at Ahold will present the latest in the expanded and emerging GS1 DataBar symbology in a presentation entitled; "Designing your systems today to enable the capabilities of this symbology tomorrow". Alan will provide retailer perspectives on the evolving standards for the use of GS1 DataBar in fresh and perishable products and what retailers need to consider in their merchandising and supply chain solutions. He has great insight as a retailer in presenting the benefits and challenges grocers face in modernizing their legacy systems for the future.
10:15AM to 11:00AM	P-Cubed Fresh Quality Workshop: In-store production planning’s role in fresh food quality—an interactive learning forum. Several key retailers will moderate focused roundtable sessions in 15-minute increments in three fresh departments. Things you can do today to improve efficiency and increase your quality.
11:15AM to noon	ADC FIM Technology Workshop: A “How-to” workshop on upgrading, testing and installing FIM modules in a typical Lab and Pilot, including hands on training on upgrading to InterStore.NET. Learn how to fully leverage new features and functions that are provided via ADC’s EMS to improve your ROI without increased costs. Get more from your FIM investments.
12:00PM to 2:00PM	Hands-on ADC Partner Product Reviews: Innovative ADC partner technologies will be on display and ADC’s partner community will be in the conference room throughout the conference. Each partner will provide opportunity to review their latest fresh technologies. Prizes awarded for attendance and interaction with ADC’s sponsoring vendors.

Thursday, November 5th, 2009

Time	Activity
8:30AM to 9:45AM	Keynote Presentation by Art Turock: "Staging Your Finest Hour in a Money-is-Tight Future" Art presents his unique and engaging views on how grocers can profit from customers “trading down” in fresh categories while “trusting up” in their local supermarket—looking to shop where grocers accentuate freshness, quality of ingredients, and health benefits. Art will provide new ideas for meeting new and higher shopper expectations from their local grocers.
10:00AM to 10:30AM	NutriGen Fresh Food Quality Workshop: Fresh food recipe management’s role in ensuring shopper trust. Come see how you can leverage new fully integrated FIM technology. See how the recipe that generates your food safety facts going to the scale can provide the in-store users those recipe details to make the products. Keeping the details at HQ in synch with store actions is a FIM best practice.
10:45AM to 11:30AM	The Advanced FIM Data Model: Increasing your ability to better manage an advancing fresh food item data model with your FIM technology. ADC’s VP of Development will present an all new fresh data model with keen insights on how a modern FIM technology can deliver newfound fresh grocery business process improvements that impress fresh department stakeholders and shoppers.
11:30AM to 12:15PM	End to End Fresh Ingredient Traceability: Managing fresh ingredients from supplier to consumer and farm to fork.” Randy Evins, Grocery Industry Principal for SAP will present a cross Enterprise model for “Connecting the Supply Chain.” SAP is the leading systems supplier to CPG companies who supply retail supermarkets today. Randy Evins with 30+ years of grocery meat experience will lead a panel discussion on novel ways that modern technology can enable advanced meat management across the grocer’s enterprise and beyond.
1:15PM to 2:15PM	Using Fresh Item Management (FIM) to Grow Profits and Improve Food Safety: To survive today and the future, retailers must adapt and connect with their customers while at the same time, improve business processes, and contain their costs. With ROI measured in months, FIM applications can improve operating results while at the same time play an integral role in improving food safety. Join Mike Griswold, Vice President Retail Strategies, AMR Research and a panel of FIM implementers as we discuss the role FIM applications play in your consumer-centric merchandising strategies and how to use FIM to improve your food safety capabilities.
2:30PM to 3:15PM	FIM Inventory Management Workshop: This session will provide insight into the role FIM plays to help stores execute their production plans with excellence. Get “How-to” answers to your questions for saving time and money via FIM in-store mobility and touch screen technologies. ADC experienced FIM users will present real examples on how FIM has helped their fresh business and increased their view of their fresh inventory status. ADC FIM experienced retailers share their views in three 15-minute roundtable workshops.
3:30PM to 4:15PM	How Web-services Can Enable Your FIM Framework: Three 15-minute round table workshop sessions provide real world examples of web-services integrations. Business users will see how web-service technologies change the way they work in administering FIM items, merchandising fresh departments and working FIM technology at the store. This session will provide a non-technologist’s view of how web-services synergize work and activity across your FIM categories for a cohesive and collaborative FIM initiative.
4:30PM to 5:00 PM	Food Safety Focus: What to Expect from Congress and the Obama Administration – John Motley a founding partner of Policy Solutions Group, a new government and public affairs firm with a strong credentials and decades of experience in food distribution and food safety, will present the latest on what to expect from Washington. John is the former Sr. Vice President for Government and Public Policy for The Food Marketing Institute and will discuss major food safety legislation currently moving through Congress. John will share his views on the likely approach of the Obama Administration on food safety issues and regulations. This important presentation will contain information you will need to know to run your business, anticipate upcoming federal laws and regulations and understand impacts to our industry and your company.
7:30 PM	Evening -- Dinner and entertainment by the ADC Band. Experience the multi-talented ADC associates and guests that make up the "After Dark Crew".

Friday, November 6th, 2009

Time	Activity
By Invitation Event Breakfast Meeting 8:00AM to 9:15AM	ADC Retailer Advisory Board Meeting: Selected retailers are invited to bring fresh ideas to ADC’s senior management. First annual board meeting will meet to select among this years candidates a chairperson, decide on charter bylaws and advise ADC.
Training Track: Concurrent Session 8:30AM to 9:15AM	FIM Project Implementation Training: This session provides step by step training on how to implement and manage FIM data projects. Participants will learn how to leverage InterStore.NET’s superset of FIM tools throughout your enterprise. Covered will be training on how to connect InterStore data to 3rd party applications. Bring your systems integration questions and get answers on the power of Services Oriented Architecture (SOA) and WSDL to implement whole new web-service based applications.
Training Track: 9:30AM to 10:15AM	NutriGen Recipe Management Training: Recipe management helps the grocer to manage the complexities of FIM. Hands-on training on how to install and maintain recipes will be covered. Bring your recipes to ReFresh and enter them during the course of the workshops. Understand how your specific recipes are managed within the InterStore framework. Included is training on fresh ingredient traceability, expanded wellness marketing and advanced dietary compliance data handling. NutriGen’s expanded ability to better administrate recipe changes can play a key role in your fresh team’s wellness marketing capability.
Training Track: 10:30AM to 11:15AM	P-Cubed Production Planning Training: (Pre-requisite is NutriGen Recipe Management Training) Production planning provides in-store personnel with guidance on production based on configured business rules. With NutriGen recipes steps for production are available at store and throughout the organization. Hands-on training on the forecasted production touch screen, to govern the day’s activities, is offered. This training focuses on successfully using the production tools available to manage the store fresh department to-do’s. Learn how better production decisions at the point of production enhance store worker satisfaction by increasing control over their daily work plan to get the production right and reward their proactive efforts.
11:30AM to 12:00PM	BR-Data Presentation: BR-Data’s advanced host systems enables FIM implementation and fresh price optimization.
12:00PM to 1:00PM	ADC User Group Luncheon: Learn how ADC’s new customer service portals work for collaborative support. New ways will be presented to work more tightly to control joint costs in managing your ADC investments. 2009 development priority based on Retailer Advisory Board recommendations will be presented for a concurrence vote.
1:00PM to 1:45PM	Wholesaler and Independent Forum: Unique FIM requirements of the wholesaler and independent grocer community. ADC announces solutions to help the wholesaler implement advanced FIM technology in their retailer communities. Covered will be NutriGen’s role in helping the wholesaler improve fresh food ingredient safety and traceability to effect “chain-like” control of the food safety facts—without compromising the independent grocers need for individual store handling of fresh items important to their market differentiation and independent branding philosophies.

The event concludes on Friday afternoon with ADC providing transportation to Tampa International Airport for an easy start to your journey home. We thank you in advance for joining us for ReFresh 2009. A tour of ADC's HQ and Development Center is available by request on Friday afternoon.