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ADC is hosting the 8th annual ReFresh Fresh Item Management (FIM) Conference for grocery chain management from November 3rd to 6th at the Sirata Resort and Conference Center, St. Petersburg Beach, Florida.
Grocers looking for opportunities to better manage their fresh categories are invited to attend this interactive forum with a focused business agenda to improve their store’s fresh operations. ReFresh 2009 is structured for today’s tough economy to deliver “fresh insights” and “fresh technologies” to grocery professionals whose shoppers are keen to lower their average grocery bills but also demand high quality and the freshest and safest products for their family wellness. With increased competition for the shopper’s dollar, grocers are turning to innovative ways to gain efficiencies in fresh operations. They desire to better handle anticipated business changes to keep fresh profitable, to accommodate more rigorous food safety standards and to achieve excellence in execution for increased shopper satisfaction.
“That’s a lot to expect with just the status quo and existing technology,” says Steve Loveridge – president of ADC. “Delivering to these consumer expectations in an increasingly more global fresh supply environment requires new business practices that better leverage available and new technologies.” Attend ReFresh2009 to see why ADC believes that Fresh Item Management (FIM) is no longer one of the investments for 2010 but the KEY INVESTMENT to meet fresh challenges ahead. ReFresh 2009 will focus on helping grocery chains to get more benefit from their existing and planned technology investments and will provide quick payback insights and methodologies for fast FIM implementation. “We want attendees to leave ReFresh 2009 with the basis for a solid FIM strategy—one they can immediately implement for bottom line benefits.”
Come to ReFresh 2009 and see first hand how to enhance your fresh shopper value proposition by modernizing your fresh business operations—without sacrificing traditional cultural and proven fresh business practices. At ReFresh you can learn how to leverage the burgeoning power of advanced FIM technology to increase accuracy in all your fresh item activity to LOWER shrink and labor costs. Learn how FIM can integrate into your IT Enterprise infrastructure and help your nutritionist, executive chef, merchandisers, fresh category managers, store personnel and fresh item IT teams all collaborate on getting the job done. Talk with your peers about the issues surrounding fresh ingredient traceability and walk away with ideas to quickly implement food safety measures and position you to reduce and mitigate hidden costs in your fresh operations.
“The grocer is faced with interesting times,” states Jan Dragotta – VP of sales for ADC. “The key for grocers today is acting fast in this downturn to change their methodologies to emerge stronger and more capable and to command competitive differentiation.” This forum will offer insights that will help your fresh operations maintain the highest quality standards (with increased food safety branding) via new FIM technology to get your arms around emerging sunrise deadlines and competitive market changes. Achieving higher standards more quickly will enable you to launch new products and fine tune your fresh offering to maximize your shopper satisfaction. Lower your risks from commodity market changes with excellence of execution and new processes that add more science to make better decisions. Explore the values in upgrading your FIM technology before the end of 2009 to get ready for 2010. Send your fresh teams to ReFresh 2009 to learn how to blend and reshape your FIM organization for action in 2010.
ReFresh will focus on utilizing ADC’s FIM Framework. Each attendee will walk away with unique ideas that they can use today to improve fresh operations. “Our customers can simply upgrade their existing licensed modules to our InterStore.NET FIM framework at no extra cost under their Enhancement, Maintenance and Support (EMS) contract,” states Robert Appell – VP of Development. “This framework implements a cutting-edge communication infrastructure which enables seamless integration of scale and FIM data into our clients’ existing Enterprise systems.”
This is a pivotal year for our clients to bring their IT and fresh department stakeholders together at ReFresh 2009 to learn new “tricks of the trade” in Fresh Item Management (FIM) – the paybacks are huge. The agenda is planned to bring the IT, operations and merchandising teams together to discuss, plan for and implement changes to fully leverage your FIM technology. Workshops will be hands on, showing management at the operations and merchandising level how modern technologies can empower them at HQ to manage the details of fresh items and at the store to manage production and shelf life. Let ReFresh 2009 unite your HQ and store teams into a cohesive fast acting and effective synergized group with a common purpose—obtaining excellence in fresh item management in 2010.
ATTEND AND LEARN ACTIONABLE FIM INSIGHTS FOR 2010
Contact Cammie Mahaffey at ADC (+1.813.849.1818 ext. 242) to register for this highly interactive and educational forum and reserve your space at this important industry event. For more information call Jan Dragotta (VP of Sales) at +1.904.509.0486.
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