Conference sessions start at 1PM to allow participants time to travel to the event that morning

12:00PM to 1:00PM -- Conference Kick-Off Luncheon -- Enjoy a sunny Florida welcome to ReFresh 2008 at the TradeWinds Resort on St. Pete beach. Meet participants and network with peers.

1:00PM to 1:30PM -- Welcome and Introductions. ADC has a unique and rewarding experience planned for our guests.

1:30PM to 3:00PM -- Keynote Presentation: Fresh Item Out-Of-Stocks: Finding A Solution by Tom Gruen, Ph.D, University of Colorado, Tom was co-researcher and co-author of the 2002 Grocery Manufacturers of America Retail Out-Of-Stocks Study: A Worldwide Examination of Causes, Rates, and Consumer Responses. This study was featured in the May, 2004 Harvard Business Review. Tom has presented internationally on Grocery Out-Of-Stocks and will focus his material on Fresh Item Out-Of-Stocks for the ReFresh2008 Conference. This presentation will be based on his new study, “A Comprehensive Guide to Retail Out-of-Stock Reduction,” which was published in December 2007.

3:15PM to 4:00PM -- Fresh Item Management Challenges and Opportunities by Steve Loveridge, President of ADC. The grocery industry is transforming itself with new profitability, food safety and product accountability challenges. Steve will provide a synopsis of the opportunities for Fresh Item Management presented by these grocery industry challenges.

4:15PM to 5:00PM -- Fresh Item Management at Lowes Foods: Inventory First by Chris Mundy of Alex Lee / Lowes Foods. Chris will describe the elements and steps of the FIM implementation at Lowes Foods 106 stores, showing how their "Inventory First" strategy has been a key to the ROI and funding of next steps in their FIM initiative such as at-case markdowns.

7:00 PM -- Poolside Buffet -- Discuss fresh item management while enjoying a delectable buffet of mouth-watering fresh dishes.

8:30AM to 9:15AM -- InterScale Innovation -- Steve Loveridge and Robert Appell of ADC will review new enhancements to ADC's scales management systems in support of advanced bar code labeling, scale features and deeper integration of scales into the total FIM equation. Learn how to leverage these new features in your stores.

9:30AM to 10:15AM -- Lessons Learned in Implementing FIM by Jon White of Hannaford Bros. Jon will describe how their FIM systems have evolved into an integrated set of applications comprising internal development and vendor systems, outlining the implementation and operational challenges encountered and how they were overcome.

10:30PM to 11:15AM -- Perishable Shrink Management Panel. Jan Dragotta of ADC will mediate a panel of FIM adopters to find out how to identify and collect metrics on perishable shrink, and how to optimize "the right amount" of shrink by category for profitability. You will see reports and hear from FIM system adopters about their understanding of the true dynamics of perishable shrink.

11:30AM to 12:15PM -- Integrated Recipe Management. A presentation by ADC of how recipe management is key both to fresh item and product labeling management, illustrated by the latest version of ADC's NutriGen recipe management program. Today's demanding consumers want safe products, which is driving the need for more and more data to scales and labelers. NutriGen is the industry's leading recipe management system for managing Fresh Item product changes from procurement through the sales pipeline. NutriGen delivers data from supplier raw ingredients, provides recipes using those ingredients, and then sends that data to scales through ADC's InterScale scales management framework. InterScale pushes important consumer information out to scales and labels including allergens, trans-fat, nutrition facts, traceability and safe handling data to better inform the customer. No other FIM solution supplier pipes data from CPG portals all the way to scales as automatically and eloquently as ADC.

12:15PM to 5:15PM: Visit with ADC's technology partners for refreshment and hands-on review of ADC's and our partner's solutions. Prizes awarded for attendance and participation making it a "Suite Deal". Collect lunch boxes and tickets for scheduled afternoon networking events such as golfing, jet-ski rental and deep-sea fishing.

Thursday, January 31, 2008

8:30AM to 9:30AM -- Emerging Fresh Item Trends. A "how-to" presentation by ADC on positioning for emerging Fresh Item Management innovations. ADC's P-Cubed system will be used as a demonstration vehicle.

9:45AM to 10:45AM -- United Supermarkets Implementation of Fresh Item Management. Tammy Kampsula, Bakery Business Director for United Supermarkets of Texas, will describe how they selected, implemented and use ADC's P-Cubed Perishable Production Planning and NutriGen recipe management systems to deliver production plans.

11:00AM to 12:00 Noon -- Wellness and Sustainability through FIM. The Food Marketing Institute (FMI) and Grocery Manufacturers Association (GMA) are collaborating on exciting new industry initiatives in Food Safety, Employee and Shopper Nutrition management, Sustainability, Wellness and Product Recall management. ADC's InterScale, NutriGen and P-Cubed systems will be used as the demonstration vehicle and will provide the attendee with direct examples of how ADC's FIM Framework enables and extends these FMI and GMA efforts. Covered will be the (ROI) benefit of getting started ASAP with needed infrastructure to meet these initiatives FMI touts as having a "Triple Profitability Impact" on the grocer's bottom line.

1:00PM to 1:45PM -- Demand Driven Fresh Item Replenishment by Robert Appell, ADC's VP of Development. Rob will present a demonstration of P-Cubed inventory and replenishment from an operational perspective. Rob will present P-Cubed from a "Data Management" perspective showing how ADC's infrastructure and P-Cubed Forecasting Engine enables enterprise Demand Driven Replenishment.

2:00PM to 3:00PM -- ADC User Group Session*: InterScale 2008 Development Roadmap. Retailer attendee opportunity to influence the features and priorities of ADC's development plans for its scales management products.

3:15PM to 4:00PM -- ADC User Group Session*: NutriGen 2008 Development Roadmap. Retailer attendee opportunity to influence the features and priorities of ADC's development plans for its recipe management products.

4:15 PM to 5:00 PM -- ADC User Group Session*: P-Cubed 2008 Development Roadmap. Retailer attendee opportunity to influence the features and priorities of ADC's development plans for its fresh item management products.

7:30 PM -- Evening -- Dinner and entertainment by the ADC Band. Experience the multi-talented ADC associates and guests that make up the "After Dark Crew".

* Please note that ADC User Group sessions are for retailer only attendees.

Friday, February 1, 2008

Partner Presentations -- Host item and pricing management for supermarkets is growing more complex. Find out how our ADC's partners have interfaced to InterScale and P-Cubed to help our mutual customers better manage a growing complexity at the item level, including efforts that pair ADC's products with our partner's frameworks as a foundation for enterprise FIM innovation. Increasing the accuracy and availability of Fresh Item data across the enterprise is a business improvement mandate of grocers.

8:30AM to 9:30AM -- Jules Cohn of SAP Retail

9:45AM to 10:45AM -- Rick Abbene of BR Data

11:00AM to 12:00 noon -- ADC User Group Session*: Product Advisory Summary -- ADC presents retailer attendees with a summarization of enhancement requests and priorities discovered during the ReFresh2008 event, collects feedback on the event and brings the event to a close.