ADC ANNOUNCES NEW PRODUCT LOGOS FOR INTERSTORE.NET, INTERSCALE, and P-CUBED SOFTWARE SYSTEMS

Tampa, Fla. (October 17, 2011) - Applied Data Corporation (ADC), a leading provider of fresh item, recipe management, and scales management software to the grocery retail and food service industries, announces new logos for their InterStore.Net suite of Fresh Item Management (FIM) software, InterScale Scales Management and P-Cubed In-Store Production Manager software modules. Additionally, the NutriGen Recipe Management received minor edits for logo family consistency, but maintains most of its original design.

"We regularly asses our branding to determine if any changes are needed to improve our product image and marketing message," said Steve Loveridge, President of ADC. "This year, we decided to revamp our product logos, as the previous logos individually evolved over time. We wanted to create a family of logos that visually defined our products within their product suite."

The basis for the new logo designs came from the colors in ADC's existing company logo designed to illustrate that our software is for all of the fresh areas in the grocery store: green for the fruits and vegetables in the produce department, light-orange for bread in the bakery and cheese in the deli departments and the deep red for the meat department.

"The new logos have a fresh, modern look to them, but still identify functional aspects of the software modules they represent," Steve continued. "We found that as the rebranding process evolved, we also needed to address the 'P-Cubed Perishable Production Planning' system name. The system now encompasses more modules than just Production Planning; therefore, it has been rebranded as the 'P-Cubed In-Store Food Production' system."

To see larger versions of each of the logos, please click here.

For additional information, please contact:
Jamie Dedel
ADC, Inc.
+1.813.849.1818 Ext. 238
www.AppliedDataCorp.com.

About ADC
Since 1989, Applied Data Corporation (ADC) has specialized in the development of data-management solutions for the supermarket, grocery and fresh-food industries. The InterScale scales management software developed by ADC is a global technology leader for host management of supermarket barcode-printing scales. The InterScale system is a member of ADC's InterStore.NET suite of fresh applications which includes: InterScale scales management, NutriGen recipe management and P-Cubed shrink management, fresh inventory management, perishable production planning and ordering. InterStore.NET consolidates ADC's lead in the Fresh Item Management (FIM) software market with an integrated fresh software suite to provide greater efficiencies and optimize production in the grocer's fresh-food departments. For more information on ADC visit www.AppliedDataCorp.com or www.InterStore.NET.

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