ADC ANNOUNCES REFRESH 2011 CONFERENCE KEYNOTE SPEAKER HAROLD LLOYD, GROCERY RETAIL SPECIALIST AND PROFESSIONAL SPEAKER

Tampa, Fla. (May 20, 2011) – Applied Data Corporation (ADC), a leading provider of fresh item, recipe management, and scales management software to the grocery retail and food service industries, announces Harold Lloyd, a grocery retail industry specialist and professional speaker, as the keynote speaker for the 10th Annual ReFresh Fresh Item Management (FIM) Conference and User Group, hosted by ADC.

ReFresh 2011 is at the Sheraton Sand Key Resort in Clearwater Beach, Florida from October 26th-28th, 2011. Designed for grocery merchandising, operations, directors, managers, chef's, nutritionists and IT associates responsible for fresh departments and in-store food production, ReFresh is a must-attend FIM event to hear about the latest industry trends and technology.

To learn more about ReFresh 2011 or to register, click here.

Harold Lloyd brings over two decades of retail experience to ReFresh. Harold was a president of a grocery retail company with 1,000 employees and 14 stores, as well as a franchisee of a 3-unit, award-winning family restaurant group. Harold graduated from the Wharton School at the University of Pennsylvania and holds an MBA with honors from the University of Chicago.

"Each year the ReFresh agenda is compiled based on current trends that ADC hears at industry events, feedback from ReFresh attendees and by listening to our clients," said Jan Dragotta, Vice President of Sales and Marketing. "This year, we want to focus on presenting attendees with ways to improve sales, with a focus on the importance of fresh inventory optimization and store labor. Harold is a great fit for the conference, as he will speak on building sales and merchandising to help maximize shopper's dollars."

Presenting "Fresh Merchandising Magic," Harold will outline research from a customer traffic study, from which he has discovered significant merchandising strategies and tactics that can positively impact the way customers move through grocery stores and what they buy.

"It is a significant milestone for ADC to be hosting ReFresh for the tenth year and we are pleased to have Harold Lloyd as a part of our conference," said Steve Loveridge, President of ADC. "ReFresh attendees will walk away from the event with concrete ideas to help improve sales in their stores through FIM technologies and merchandising."

For additional information, please contact:
Jamie Dedel
ADC, Inc.
+1.813.849.1818 Ext. 238
www.ad-c.com.

About ADC
Since 1989, Applied Data Corporation (ADC) has specialized in the development of data-management solutions for the supermarket, grocery and fresh-food industries. The InterScale scales management software developed by ADC is a global technology leader for host management of supermarket barcode-printing scales. The InterScale system is a member of ADC's InterStore.NET suite of fresh applications which includes: InterScale scales management, NutriGen recipe management and P-Cubed shrink management, fresh inventory management and perishable production planning and ordering. InterStore.NET consolidates ADC's lead in the Fresh Item Management (FIM) software market with an integrated fresh software suite to provide greater efficiencies and optimize production in the grocer's fresh-food departments. For more information on ADC visit www.AppliedDataCorp.com or www.InterStore.NET.

###

Press Releases 2011
Press Releases 2010
Press Releases 2009
Press Releases 2008
Press Releases 2007
Press Releases 2006
Press Releases 2005
Press Releases 2004
Press Releases 2003
Press Releases 2002
Press Releases 2001 and prior