ADC ANNOUNCES SOFTWARE INTERFACE FROM BRDATA's BOSS Host™

Tampa, Fla. (June 1, 2010) – ADC announces the availability of a software interface from BRdata's BOSS HostTM system to ADC's InterStore.NET suite of Fresh Item Management systems. The collaboration of ADC and BRdata on this interface offers an easy integration of master data hosting and fresh item management systems to mutual clients.

"This interface improves efficiency between ADC's suite of products and BRdata's software, which increases data integrity and reduces roll out time for stores," said Rick Abbene, BR Data's President. "The interface provides a software solution for mutual customers who are looking to reduce costs and simplify their existing processes into more condensed and easy-to-use platforms".

BRdata's BOSS Host™ suite of applications now interfaces with any mix of barcode labeling scales through ADC's InterScale scales management system and can provide the master data feed for ADC's recipe, perishable shrink, fresh inventory and production planning modules within ADC's P-Cubed system.

"Potential clients may worry about installing islands of software and experiencing complications with data replication" said Steve Loveridge, ADC's President. "Having our software work seamlessly with BRdata's software can eliminate such concerns and services our clients better so that they can realize the full potential of both companies products."

For additional information, please contact:
Jamie Dedel
ADC, Inc.
+1.813.849.1818 Ext. 238
www.ad-c.com.

About BRdata
BRdata's Retail BOSS™ suite of applications presents an enterprise modular solution to retailers and wholesalers in the grocery industry. Software applications include hosting, in-store systems, ordering (CAO/CGO), price optimization, ad/promotional planning and forecasting, deal tracking, inventory, sign and label printing, customer loyalty, warehouse management, and financial data capturing and reporting. All applications are available via thin-client technology.

BRdata is committed to serving the independent grocery market with more than 1,200 customers and 4,000 installations worldwide. For more information visit: www.brdata.com

About ADC
Since 1989, Applied Data Corporation (ADC) has specialized in the development of data-management and communications solutions for the supermarket, grocery and fresh-food industries. The InterScale scales management software developed by ADC is a global technology for host management of supermarket bar-code-printing scales. The InterScale system is a member of ADC's InterStore.NET suite of fresh applications. InterStore.NET includes: InterScale scales management, NutriGen recipe management and P-Cubed shrink management, fresh inventory management and perishable production planning. InterStore.NET consolidates ADC's lead in the Fresh Item Management (FIM) market with an integrated fresh framework to handle greater complexity and optimize production in the grocer's fresh-retail departments.

ADC has a history of pioneering and developing evolutionary web-centric solutions. Successful products include the iScale solid-state scale server hardware as a carrier of InterScale software into the store. ADC's innovation and lowest total cost of operation solutions have proven to be a value to clients by delivering continuous return on investment. ADC is dedicated to continuing this evolutionary benefit for our clients. For more information on ADC visit http://www.ad-c.com.

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